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	<title>Sauna Penkki &#187; mobile</title>
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		<title>doing things in threes</title>
		<link>http://saunapenkki.fi/2009/08/29/doing-things-in-threes/</link>
		<comments>http://saunapenkki.fi/2009/08/29/doing-things-in-threes/#comments</comments>
		<pubDate>Sat, 29 Aug 2009 08:32:01 +0000</pubDate>
		<dc:creator>mike</dc:creator>
				<category><![CDATA[interesting conversation]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://saunapenkki.fi/?p=92</guid>
		<description><![CDATA[With the official announcement of the N900 Nokia now has a 3 pronged OS platform attack: &#8211; S40 for the low end &#8211; S60 mid &#38; high end (old fashioned?) smart phones &#8211; maemo to cover the new emerging market of internet oriented devices i.e. iPhone, Android, Palm pre Nokia in recent history has been [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=saunapenkki.fi&amp;blog=6254494&amp;post=92&amp;subd=saunapenkki&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>With the official announcement of the <a href="http://maemo.nokia.com/n900/">N900</a> Nokia now has a 3 pronged OS platform attack:<br />
 &#8211; <a href="http://en.wikipedia.org/wiki/Series_40_(software_platform)">S40</a> for the low end<br />
 &#8211; <a href="http://en.wikipedia.org/wiki/S60_(software_platform)">S60</a> mid &amp; high end (old fashioned?) smart phones<br />
 &#8211; <a href="http://en.wikipedia.org/wiki/Maemo_(operating_system)">maemo</a> to cover the new emerging market of internet oriented devices i.e. iPhone, Android, Palm pre</p>
<p>Nokia in recent history has been all about segmenting the market and having <strong>at least</strong> one handset that competes in <em>every</em> segement.</p>
<p>By extending their experiement in the <a href="http://en.wikipedia.org/wiki/Mobile_Internet_Device">MID</a> platform area to also include GSM capabilities Nokia should be able to get similar benefits to Apple i.e. a very small number of hardware platforms to support.</p>
<p>They can also expose the work they have been doing over the last few years with the Open source community, which is not to be under-estimated.</p>
<p>The other thing Nokia seems to have taken from Apple is to have the device available a month or two <em>after</em> the event it was announced at, rather than a half year (as was the case with the N97)</p>
<p>You can see a marketing type video <a href="http://www.youtube.com/watch?v=78MfMeWBE_U - marketing video">here</a>, and a more &#8220;human&#8221; version <a href="http://www.youtube.com/watch?v=RP5R-5NX1BE">here</a><br />
The Hardware specifications are listed <a href="http://maemo.nokia.com/n900/specifications/">on the site</a>, but the really interesting thing is that Nokia seems to have listened to the information around the iPhone and seen it is <strong>all</strong> about the software, for example see <a href="http://www.maemo-guru.com/2009/08/10-awesome-features-of-maemo5/">this review</a> over on maemo-guru.</p>
<p>The thing that may get ignored/glossed-over in all of the <a href="http://www.urbandictionary.com/define.php?term=geekgasm">geekgasms</a> happening all over the place (examples <a href="http://twitter.com/vr000m/reply/3578420978">here</a> and <a href="http://twitter.com/munkimatt/reply/3578129303">here</a>) is Nokia&#8217;s moves to provide services targetted at the developing world.<br />
I think at least some of this has to be caused by Nokia employing people like <a href="http://en.wikipedia.org/wiki/Jan_Chipchase">Jan Chipchase</a> who was talking about something similar to <a>Nokia Money</a> over two years ago. It is also a nice complement to <a href="http://europe.nokia.com/explore-services/extras/nokia-life-tools">Nokia life tools</a>.<br />
These are <strong>HUGE</strong> markets that California (home of all the Web2.0, Social Media hype engine) currently does not seem to understand or want to work with, and while the margins may be very small, they are there!<br />
Over the past few years Nokia has shown it understands how to work a very high volume, low margin business (at least for hardware) and it will be interesting to see if they can do the same with services.</p>
<p>The <a href="http://www.nokia.com/press/press-releases/showpressrelease?newsid=1336683">Nokia Booklet announcement</a> resembles the begining of the partnership announcements made with Intel and Microsoft. I am guessing that although this product was being worked on <strong>before</strong> the announcements were made and may have even helped them along.<br />
<del datetime="2009-08-30T20:04:17+00:00">Of course i can&#8217;t find the article now, but I remember reading an article recently that pointed out that Enterprise IT changes very slowly (something like 3-5 years per cycle!) and even then is not keen on the change</del>. As pointed out in <a href="http://communities-dominate.blogs.com/brands/2009/07/smartphone-realism-part-2-what-is-biggest-factor-to-global-market-success.html">this article</a> by Tomi Ahonen, many Enterprises are currently married to the Microsoft stack (essentially Exchange and Active Directory), and for many this has also meant moving to Blackberry.<br />
I see the combination of a <em>stylish</em> netbook alongside a small handset (for example the <a href="http://europe.nokia.com/find-products/devices/nokia-e52">E52</a>, allowing the modern <a href="http://en.wiktionary.org/wiki/roadwarrior">road warrior</a> to do their job more effectively, than using the compromise device that is the Blackberry (screen is too low resolution, can&#8217;t connect to a project, etc). The inclusion of <a href="http://www.quickoffice.com/">Quickoffice</a> on E-Series devices is potentially yet another string to this bow.</p>
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