Please stop sucking

So, after seeing people making similar “errors” multiple times at the Startup Sauna Warmups, and also at the last couple of Pitch-It events.

The classic format for a pitch is:

  • slogan/tag line
  • Problem
  • Solution
  • $
  • team
  • traction
  • ask
  • Slogan/tag line

And the places where people seem to go wrong most often is:
* Problem, Solution
Most people spend WAY too much time explaining the problem, if you have a good slogan it can explain both the problem, solution and the value that you offer (i.e. “we are for cat pictures”). If you have not yet thought of a really good slogan, probably the best way to quickly explain the problem is a short personal story, or then a couple of questions to the audience. If you go the question route, be prepared for what to do if no-one recognises the problem or answers the question.

Another way to think of how to easily explain the problem&solution part is as the answers to “who has the problem, how does our solution solve it and why would they give us money”

* Team
Rather than showing us pictures or job titles tell us why this team is better than a team with a similar set of CV’s or what are the things that can not be copied, i.e. what is the “Unfair Advantage” or USP of this team

* Ask
you should always tell the audience what you need help with currently. This could be as simple as asking for some tweets or likes, but it is better to be very explicit with what you need and why you need it.
The other reason to have an ask in every pitches that it gives the audience an easy way that they can pay-it-forward.

* Starting and Ending
NEVER start with an apology (weak language skills, no time to prepare…), as this causes the audience to have a downwards emotion (and so you are already failing, as you want the audience to be as excited about your thing as you are). A simple “Hello”, or starting with your slogan is the best start, as it is a clear indication that you are starting your pitch.
In the same manner, a simple “thank-you” indicated that you are ready to hear the audiences applause. Asking “Thanks you, any questions?” gives a mixed message about when the audience should applaud.

* The slides themselves
It is no longer good enough to just open some slide software and start writing points. This was barely acceptable in academic or corporate life, but it is almost never acceptable in a pitch. Regarding how the slides look, the best starting point is Presentation Zen.
The best advice I can give, is to think of the content, and work with analogue methods first and only in the last step actually make it into a digital asset. Another benefit of doing it this way, is that you know the structure of your presentation, as you will have gone over it multiple times long before actually making the slides.
Remember, you do not have to use exactly the same deck to present with as you might send to someone, because almost all presentation formats have a notes panel that you can put relatively large amounts of text into, or you can hide slides.
If you have a different name for the project you are pitching from your company name, only show the project name on the pitch slides. The company name can be on the first and last slides, but should be a smaller font (i.e. “Foobar, an product)

So now you have heard all the things people do wrong, why do people pitch and how can you get all the relevant points into such a short time?
Remember, one of the main purposes of a pitch is to get someone interested enough that they want to hear more, or could tell a third person what your thing does (approximately).
The other thing that many people don’t seem to understand is that in order to deliver a good pitch you need to have thought through all parts of your thingie so that it is really clear to you exactly how it works currently. This seems to be because it is only once you fully understand all the parts can you explain it clearly and simply using everyday terms.

Here are the slides I use when going through this. You will need to see the notes page to make sense of most of them.

Categories: learning | Tags: , , , | 1 Comment

Build a startup in 48 hours?

There seem to be many variations on this theme; startupweekend, Garage48, Buildit, Game Jam, Service Jam….

But, almost all of these events seem to ask people to sign up, and select one of their grand sounding titles (Developer, Designer, Visionary etc).
I think it would be better if they used titles that described what you would be doing during the weekend, so this could be something like; Code Monkey, Pixel Pusher, Powerpoint Princess, etc.

This way, only those people who *really* want to come and learn something would turn up, and would have something of the correct attitude (not too serious, lets work together, etc)

On another note, many of these weekends used to emphasise the possibility of founding the next world changing startup there, now at least some of them are mentioning that you should be expecting more of a learning experience.

Categories: interesting conversation, learning, Uncategorized | Tags: , , , , , | Leave a comment

Recent learnings – mostly technology related

Been a while since I posted anything here, but these are sitting in my notes waiting to get stored somewhere better, and the pile got to a size where I might as well put them here.

Skype and Growl

How often when watching a presentation, have you seen the little pop-ups telling you so-and-so went on or off-line?
Well, that is because the person was probably using Growl, and forgot to sign out of skype. I think that this is due to the fact that the owner of the laptop has *two* places to turn off and/or tune notification – in both Skype and Growl.

Speaking of Growl, turns out they have finally started to charge for the software, but only via Apple’s App store (means using iTunes, which I never do).
As the earlier version had been release under an open source license, someone has tidied it up and fixed some Lion specific bugs, and put it out there for the world. You can find it here

Web development:

As part of my new job I have been on a bit of a learning sprint around HTML and CSS.
I understood the basics, but having no reason to have to experiment with things had not tested that knowledge. Other people had always stepped up much faster, and I always enjoy watching others work, and saw no reason to compete with people 🙂

CSS – Fundamentals

If it starts with a dot is a class i.e it is something which might occur multiple times on a page.
If it starts with a hash/pound it is an ID, i.e. something which can occur only once on a page

To get things set correctly use either Opera, Chrome or Firebug (for Firefox and Safari).
Opera and Chrome are easier as they have the option to right click on anything and “Inspect Element”. Once the inspector window is open, you can change or add CSS properties and see what it does to the web page. This is very useful.

Testing Web pages in IE on Apple Macs

Oh, and speaking of useful, when doing web-developement, it turns out that there are still people using IE.
Minor problem if you work on a Apple Mac, as there is no version available.
Luckily, Microsoft makes some Virtual-PC images available for zero cost specifically for this purpose. But, you can’t run Virtual-PC on a Mac, but you can run VMware Fusion or VirtualBox. VirtualBox currently being cost free, is often preferred, but VirtualBox can not read/start these images.
After much searching, I found a post that describes how to convert Virtual-PC images to VirtualBox ones. It does this via a shell script that does all of the heavy lifting for you.
My testing has so far been limited to starting the VM, and it does boot, and you can click round in it, but as it only has 256MB RAM allocated, it is s-l-o-w 😦

Categories: learning, Technology | Tags: , , , , , , , , | Leave a comment

Small beers with good food

So it’s been a while I guess 🙂

Finally got round to breaking the blogging log-jam, with this one.
For beer lovers in Finland there is only one event to go to – the Small Breweries, Big Beers event!
This year I visited on the Friday and it was a very pleasant afternoon, standing in the sun enjoying a number of fine ales and porters, whilst catching up on my podcast listening.
The food selection had improved over previous years, with more stands, each with more selections (including one selling salmon with a number of different flavours).
I bumped into an old friend at the event and spent an interesting time catching up on the events of common friends.
As it was getting late I ended with the “suicide porter” (or it’s name was something like that) that was 12%, but surprisingly good. Often at those sort of strengths, the flavour gets completely drowned out and the beer becomes really sweet and not very nice.

For some reason best known to themselves, this year the Syystober event was moved to be at the same time as the Night of the Arts and a food festival.
Not a great idea in my mind. Too many people, and the food thing did not seem to know what it was; local producers selling to the public or an industry meetup and smooze-fest. Some of the stands being more brochure-ware and displays, whilst others were selling their goods (the picture is from one of the food stands that was selling real food).
This combination (along with poor stall placement and layout), makes for a not enjoyable time. At least there were plenty of sampler trays out 😉
Syystober is not as good as it is held in partnership with Koff, and they rent/sell one litre steins as well as the regular pint glasses. However, they are not selling the smaller 0.2 litre sampling size!
But still worth attending, if you have nothing better on!

Categories: beer | Leave a comment

A new type of event?

kotiharjun sauna

So yesterday the first un-sauna took place here in Helsinki.

Sami from HUB Helsinki had decided to take the un-conference idea and add a Finnish twist to it.
The idea being to do short discussions between the “rounds” of sauna.

Even though only 3 of us turned up, as one of the ideas behind un-events is that “the people who turn up are the correct people” it was still a fun event.
During the discussions some interesting ideas were generated (mostly for a potential HUB Helsinki un-conference that is in the planning stages currently).

There was some idea to do this again i August. As this covers E of my favorite activities (suauna, interesting conversations and some beer) I plan to be there.

Categories: beer, interesting conversation, sauna | Leave a comment

Another beer roundup

Continuing the series of beers found at the local stores (and as I don’t seem to be able to actual write other content recently!)

Mämmi beer from Laitilan Wirvoitusjuomatehdas
Mämmi is a traditional easter dish made of rye, molasses and water. Like many things in Finland the description does not sound that great, but try it and you might like it.
The beer did not have a particularly strong flavour to me, something similar to a stout. But I do like the Laitilan brewerie’s packaging.
20100314_001 - Share on Ovi

Easter beer from Vakka-Suomen Panimo
That is at least my translation of the label. A nice beer.
20100318_004 - Share on Ovi

From Sweden. Light, not too much body (I find winter beers are normally stonger and “fuller” than this), but pleasant all the same.
20100318_003 - Share on Ovi

Categories: Uncategorized | Leave a comment

Couple of beers after Xmas

First up, a pleasant surprise I found in the local supermarket. Brewed by locally to Helsinki, this is a rather strong flavour (not sure I would want more than one), but very pleasant.
boadicea bitter

Next up an import from the UK. This one I got from Alko (as it is 7.1%), you can actually taste and smell the rum influence on the beer. Again, I would probably would not drink too many of these in an evening (though this time more due to the alcoholic strength rather than the flavour).
Innis & Gunn Rum Cask

Categories: beer | Tags: , | Leave a comment

Couple of beers before Xmas

A rather nice Xmas beer from the Vakka-Suomen Panimo.
20091221269 - Share on Ovi
A strong chocolate stout flavour. Very nice.

I then followed this with a nice scottish beer from the Caledonian Brewary. THis brewary is one of the ones I have actually had a tour round a number of years ago.
20091221270 - Share on Ovi

Categories: Uncategorized | Leave a comment

FSCONS notes

This was my second time at FSCONS, but this year there seemed to be a lot more talks around “Open Culture” type themes.

Two that stuck out for me were; feminism (there are more women involved than thought & some advice on how to get more) and Open farming (the open source tractor in action video is rather cool)

The Qi Hardware folks seem to have a solution searching for a problem, but the hardware itself is very cool tech. The FAQ provides a good overview.

I also learnt of the Touch Book. An ARM based netbook with huge bttery life, detachable keyboard and touch screen.

The saturday night conversation about maths (and mutilple infinities!) ensured a complete fun weekend.

Categories: Uncategorized | Tags: , | Leave a comment

Nice pub in Göteborg

So while in Göteborg for FSCONS, I found a rather nice little pub, The Flying Barrel. It seems that English stlye pubs are rather popular in Sweden as that is what they associate with good beer and good times.

I started with a couple of export only beers from the Ridgeway Brewary.
lump of coal
A nice stout, that tasted very nice. Was a rather strong beer.

On the recommendation of the barman, I took an IPA from the local brewary and it was very refreshing.
I then took their porter, again, very pleasant.
swedish porter - Share on Ovi

Categories: beer | Tags: , , | Leave a comment

Create a free website or blog at